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DMX Music Streams Spike 928%

Written by on April 14, 2021

In the wake of his passing, music streams for the legendary DMX has spiked over 928%. As we reported, on April 9 X’s family announced they’d taken him off life support after he suffered a severe heart attack. On April 9 and 10, MRC Data reveals that the emcee’s tracks collectively gained 75.7 million on-demand streams (both audio and video) — equating to a 928% increase when compared to the 7.36 million earned on April 7 and 8. Before hitting that 928% increase, X’s streams began to steadily rise after his hospitalization was revealed on April 2, and proceeded to skyrocket after his tragic passing on the 9th. Between the days of April 3 and April 8, X’s music, which was streamed about 700,000 to 1 million times a day before, rose to around 3 to 4 million per day. The top five songs in rotation during this two-day period include: “Ruff Ryders Anthem” (9.59 million, up 973%); “X Gon’ Give It To Ya” (5.79 million, up 900%); “Slippin’” (5.52 million, up 853%); “Party Up (In Here)” (5.20 million, up 941%); and “How It’s Goin’ Down (ft. Faith Evans)” (3.52 million, up 691%). Additionally, X’s ‘The Best of DMX‘ compilation album re-entered the Billboard 200 at No. 73 and looks to earn 12,000 album equivalent units this week (up 224%).


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