KYLIE JENNER: Monetizes “Rise and Shine” Meme

Kylie Jenner made her billion by being a savvy businesswoman.

So little surprise that she jumped at the opportunity to monetize her “rise and shine” meme. Now at her KylieShop are hoodies with “riiise” and “shiiine” silkscreened to the sleeves. A photo of her face appears inside The Teletubbies sun.

Kylie is charging $65 for these unique hoodies with a meme that will be forgotten before Halloween. (E! News)

The “rise and shine” meme took off this week. Near the end of Kylie’s behind-the-scenes tour of her office, she visits Stormi’s daytime bedroom. Kylie quietly opens the door to wake Stormi from her midday nap. The video changes perspective to a cameraperson already in the room and Stormi wide awake. Nonetheless, Kylie follows the script and serenades Stormi, (quote) “Rise and shine.” (BuzzFeed)