KANYE: Falls Into the Gap

Written by on June 29, 2020

Kanye West is taking a step back from the Fashion Week runway — to deliver his next clothing line to The Gap.

Yeezy signed a 10-year deal to bring a wide range of clothing to the chain, and unveiled a new logo to celebrate the partnership — a tweak of the classic Gap logo using the letters YZY. Yeezy Gap will debut online and in stores after the first of the year, but won’t include footwear, which ‘Ye sells through another outlet.

If you’ve been on Kanye’s wild ride since the beginning, you’ll remember The Gap getting a lyrical mention on the College Dropout cut “Spaceship,” in which he gives a  thumbs-down to the retail work experience. (Bloomberg)


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