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UNCLE BEN’S RICE RENAMED IN EFFORT TO ABANDON RACIST IMAGERY

Written by on September 24, 2020

Mars Inc. renamed Uncle Ben’s rice in an attempt to make a stance with the Black community.

The Virginia-based company is also removing the famous image of the white-haired Black man that has been criticized for years for being connected to a racist stereotype.

“We’re still in the process of deciding on what our new iconography will be, but are committed to ensuring that it will be truly reflective of the inclusive future we are striving to create for Ben’s Original,” a Mars Food spokesperson said in a statement.


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